In the 21st century world completely changed, the same way business has and it’s environment. Today, staff and employees are found, interviewed and hired over the internet. Customers are being targeted on the web and social networks that exist on the internet. People search for products and services on the internet. One can even buy a car over the internet, which was totally unimaginable 15 years ago. Internet has become a part of our everyday lives.
Is it sufficient to have any kind of website today?
Of course not, because today’s buyers want everything. They want to have complete information about products and services which they search for on the internet, as the key benefits of a certain purchase. Buyers want to find out other people’s experiences, which they search for on Facebook, Google, Twitter and over 40 billion webpages. Today’s buyers don’t want to pay one cent over the price they expect because they believe that they will get to information and prices of products and services they search for on the internet.