DOES EVERY SUCCESSFUL FIRM NEED THE BOOK OF STANDARDS?
Of course. Unfortunately there are lot of firms in serbian market that do not know what a book of standards is.
Book of standards is a documents that defines and sets graphic and other standards regarding company’s visual identity.
Book of standards defines the following:
If you consider your business successful, create your book of standards in time, don’t let your competitors overtake.
Visual indetity is a whole impression your firm or brand makes using your promotional products, corporate image, logo, typography, colors for print and electoronic media, website, advertisements etc. All above-mentioned factors are visual identity elements.
Every company or brand has it’s own visual identity, some firms neglect this aspect of business, while others use their brand and visual identity as a basic means of communication and differentiation among the competition.
Visual identity is important as it affects recognizability of a brend or company, as well as preserving the image and company’s public reputation..
Company’s visual identity is made out of lot of elements, and to ensure proper usage of all of them, it needs to be consolidated into the book of graphic standards.
Book of standards is a detailed instruction for proper use of visual identity, and all the elements that are a part of company’s visual identity. Book of standards provides a way of standardizing all the elements of visual identity (logo, memorandum, pamphlet, typography, website, corporate image, adverisment material etc.) for easier use and production of above metioned elements.
Book of standards usually contains the following elements::
Book of graphic standards must contain a detailed instructions for usage and production of above mentioned materials (promotional product, letters, etc.) Depending on company’s needs, we can create standards for additional elements of visual identity if needed.
All of the above mentioned book standard elements we deliver ready for printing.
